01
Technology
Build the right thing. Build it well.
Product direction, technical architecture, build-versus-buy decisions, and finding the right engineering talent. Practical guidance that connects technology to the business.
Independent capital. An Indian perspective.
Indian roots.
Enduring
conviction.
Capital for founders building businesses of substance. An independent perspective. A committed partner. A long view.
Rooted in India. Invested in what comes next.
01 / Capital
Up to ₹10 lakh
02 / Instrument
Straight equity
03 / Partnership
Hands-on guidance
04 / Perspective
India. Long term.
01 / Our philosophy
Conviction is earned.
Ambition opens the conversation.
Evidence moves it forward.
India’s next generation of enduring businesses will be built by founders who understand their customers, respect the numbers, and do the work. That is where we look.
We invest our own capital, selectively. We look for a legitimate business, a committed founder, and a clear reason why our involvement can make a difference.
Our belief
A strong business is built on more than a strong pitch.
02 / Beyond capitalCapital gets you started.
Capital gets you started.
Experience takes you further.
Hands-on guidance across the four disciplines that turn a promising business into a well-run company.
02
Finance
Know the numbers that matter.
Unit economics, pricing, cash flow, and runway. Work through the trade-offs behind your financial plan and prepare a business that can stand up to investor scrutiny.
03
Management
Build a team that can deliver.
Hiring priorities, leadership, accountability, and decision-making. Move from doing everything yourself to building an organisation with clarity and ownership.
04
Operations
Turn ambition into execution.
Repeatable processes, operating cadence, vendor decisions, and performance reviews. Put the foundations in place for consistent delivery as the company grows.
The operator’s perspective
I have run companies. I understand the decisions that go beyond the pitch deck.
That experience shapes how I invest and how I guide founders: with practical input on the technology, the finances, the people, and the everyday work of running a business.
Direct access. Practical conversations. Shared commitment.Guidance included with investment.
03 / Who we backEarly in the journey.
Early in the journey.
Serious about
the business.
We are looking for founders who have moved beyond the idea and can show the foundations of a credible company.
Apply for considerationA selective process
Meeting these criteria is a starting point. Every investment is subject to diligence and an individual decision.
- 01
A real business solving a real problem
A clear customer, a specific need, and a credible way to make money. A promising idea on its own is not enough.
- 02
Evidence of execution
A working product, customer validation, pilots, active users, or revenue. Show what you have built and what you have learned.
- 03
Transparent, investable foundations
Honest financials, clear ownership, and a willingness to share records. An Indian Private Limited company is required before investment.
- 04
A founder ready for the responsibility
Deep understanding of the business, a specific plan for the capital, and openness to challenge, reporting, and hands-on guidance.
04 / The investmentClear capital.
Clear capital.
Considered terms.
A direct equity investment, with ownership agreed upfront. Capital and guidance, aligned around the future of your company.
- Investment
- Up to ₹10 lakh
- Post-money valuation
- ₹1 lakh – ₹1 crore
- Structure
- Indian Private Limited
- Instrument
- Straight equity
- Application & mentoring fees
- None
Actual terms depend on the business, diligence, and mutual agreement. The maximum cheque is not an entitlement.
Understand the ownershipThe numbers,
The numbers,
in perspective.
Explore how investment and post-money valuation translate into equity.
₹1 lakh₹1 crore
₹1 lakh₹10 lakh
Illustrative investor equity20%
80%Existing shareholders
Investment ÷ post-money valuation × 100 = equity %
Illustration only, assuming a single new investment and no other cap-table changes. This is not an offer; final ownership and terms are agreed individually.
05 / The processFrom first conversation
From first conversation
to shared conviction.
A deliberate process to understand the business and establish whether we are the right partners.
- 01
Share the business
Tell us what you are building, the evidence behind it, and what this investment would make possible.
- 02
Establish the fit
Selected founders meet with us to discuss their market, economics, team, and priorities. Conversations happen remotely.
- 03
Work through diligence
We verify the company, ownership, financials, and traction. A decision follows a substantive review, not just a compelling pitch.
- 04
Build the partnership
If we agree to invest, we finalise terms and documentation, then work together on the priorities that matter most.
Every application is considered on its merits. Submission does not guarantee a meeting, an offer, or an investment.
06 / A few things to knowGood questions.
Good questions.
Clear answers.
The details behind the partnership.
What kind of business is a good fit?
We consider early-stage Indian businesses with a clear customer problem and evidence of execution: a working product, validated demand, pilots, active users, or revenue. We look across sectors, including software, consumer businesses, services, and hardware. A concept without validation is not enough. We do not consider lending, gambling, crypto exchanges, or businesses whose regulatory requirements we cannot evaluate.
How much do you invest?
Up to ₹10 lakh per company, through straight equity. Our valuation range is ₹1 lakh to ₹1 crore post-money. The actual investment, valuation, and ownership are negotiated based on the business and its capital needs. These limits describe our investment approach; they are not an offer or commitment.
Does meeting the criteria guarantee funding?
No. We are selective, and meeting our initial criteria only establishes whether a conversation may be worthwhile. Every investment depends on business quality, founder fit, satisfactory diligence, agreement on terms, and definitive documentation. An application or conversation is not an investment commitment.
Must my company already be incorporated?
Investment can only be made into a registered Indian Private Limited company. You may apply while incorporating or converting an existing business, provided you already have evidence of execution and are prepared to complete registration before any investment. We cannot invest directly in an LLP, partnership, sole proprietorship, or foreign entity.
What does the support beyond capital involve?
You work directly with an entrepreneur who has experience running companies. Guidance covers technology and product decisions, business finance, management, and operations, with the priorities and cadence agreed together. It is included with the investment, with no separate mentoring fee or advisory equity. You retain responsibility for running your company.
Are there fees, loans, or convertible instruments?
We charge no application, evaluation, or mentoring fees and take no separate advisory shares. We invest for straight equity, rather than lending or using SAFEs or convertible notes. The investment and shareholder rights are set out in the final agreements.
How does the review process work?
We review the business information you submit and contact founders where there is a potential fit. Selected opportunities progress to conversations and diligence before any investment decision. Timing depends on the complexity of the business and the completeness of its records. We do not promise approval or a fixed closing date.
What happens after the investment?
We agree on the business priorities and an appropriate cadence for mentoring and progress updates. Expect honest conversations about the numbers, decisions, and challenges. We look for regular reporting and transparency, including when things do not go to plan.
The next chapter starts with a real business.Build something
Build something
worth believing in.
If you have the evidence, the ambition, and the commitment to build well, we would like to understand your business.
Apply for investment For qualified businesses. Subject to diligence.